Monday, March 24, 2008

The AGWA Manifesto

In a word full of choices, we all need to question who we are and where we are headed.
An Experience
We set out to create an experience that is effectively sophisticated and classically cool, yet primal enough to provide that extraordinary edge and surprise. At Agwa we believe there’s a place for the refined badass in a world of overly dressed up and pretentious mega brands. We are not a trendy new boutique liqueur. Our potion is simultaneously timeless and avant garde.

Who Are You?
Who are our partners in this road of adventure? Bohemian chic, meets Punk house wise meets an understated “rock n' roll” yet radical elegance; really more of a mindset than a demographic…” we are good looking revolutionaries.”

We wish we had known: Steve McQueen, Bobby Kennedy, Mick Jagger in 1973, Grace Kelly, Jean-Luc Godard, Edie Sedgwick and the fictional Royal Tenenbaums.

You’ll find us watching Darko, Eternal Sunshine of the Spotless Mind, Lawrence of Arabia, Coffee and Cigarettes, Blow Up, Le Mans. Or listening to the White Album, the Sex Pistols, Sinatra or Tupac and we don’t pick sides between the West Coast and Across the Pond.

We collect Hiroshi Sugimoto photographs, vintage zippo lighters, matchbooks from cafes, quotes and one day, Basquiat.

Always On The Move
We are a tribe, nomadic in nature joined by common threads. We are driving down the coast to a life of epic adventures….”It’s an anywhere road for anybody anyhow…but no matter the road is life (Jack Kerouac)."

See you soon...along the road,

Agwaz Maximus

PS: What’s your manifesto? Write it up and send your manifesto, we'll post the coolest of the bunch.

2 comments:

Anonymous said...

f you ask me what I came into this life to do, I will tell you: I came to live out loud.
-- Emile Z

Anonymous said...

A man cannot be comfortable without his own approval."
Sam Clemens